The question I get most often from new clients: "why do I need a facial if I already cleanse my face at home every day?" It's a fair thing to ask. But the answer is that home cleansing and a professional deep-cleansing facial are two completely different things — they work at different levels with different goals. One does not replace the other. From our salon in Campo Real, 25 minutes from central Madrid, here's what actually happens in the treatment room.

Deep-cleansing facial step by step — filmed in cabin at Esencia Estética, Campo Real.

What home cleansing does (and doesn't do)

Your everyday cleanser does a fantastic job: it removes make-up, superficial sebum, pollution and dead cells from the surface. That's exactly what it should do, and it needs to be done twice a day.

What no home cleanser can do, no matter how expensive, is:

The full protocol of a professional deep-cleansing facial

A well-done professional deep-cleansing facial takes between 60 and 90 minutes and follows a very specific sequence. Skipping steps or doing them in the wrong order drastically reduces the results.

Professional deep-cleansing facial protocol — 75 min
1
Skin diagnosis
Before touching anything: analysis of skin type, current issues, sensitivities and goals. What looks like oily skin can turn out to be dehydrated skin with compensatory sebum overproduction.
2
Make-up removal and deep cleansing
Double cleanse with products specific to your skin type. Complete removal of any cosmetic trace before starting the treatment.
3
Personalised exfoliation
Physical and/or chemical exfoliation adapted to your skin type. Removes the dead cells that block pores and dull the skin, preparing the surface for the next steps.
4
Steam and pore opening
Facial steaming for 5–8 minutes. Warm steam dilates the pores and softens the comedones, making the following extractions easier, more effective and less traumatic.
5
Manual extraction
The most delicate step, and the one that sets a professional apart. Extractions are done with technique and judgement: not everything that looks like a comedone can — or should — be extracted. Incorrect extraction leaves marks.
6
High frequency (where appropriate)
High-frequency current over the extracted areas: bactericidal, healing and antiseptic. Reduces the risk of post-extraction inflammation.
7
Personalised mask
A mask chosen based on the initial diagnosis: purifying for oily skin, calming for sensitive skin, hydrating for dry skin, brightening for dull skin…
8
Toning and pore closing
Toner with a natural astringent to close the pores dilated during extraction. This is the step that gives you that "tight and refined" feel.
9
Serum, moisturiser and SPF
With clean pores and open channels, this is the point of maximum absorption. Actives penetrate 3 to 5 times better than into untreated skin.

Extraction: the step most feared beforehand and most appreciated afterwards

Extraction is the part of the treatment that people are most wary of going in and most grateful for coming out. Many clients arrive at their first session nervous ("I've been told it hurts") and leave saying "why didn't I do this sooner?".

The difference between a professional extraction and squeezing a spot at home is enormous:

Skin that is truly clean absorbs three times more actives than skin whose corneal layer is blocked. A deep-cleansing facial isn't a luxury — it's the foundation on which every other treatment is built.

How often should you have one?

Frequency depends on your skin type and your lifestyle:

What I always recommend to every client is that a deep-cleansing facial be the foundation of any treatment protocol. Before doing Dermapen, HIFU or any other tech-based treatment, the skin needs to be properly clean to maximise the results.

Perfect combination: deep-cleansing facial + galvanic current in the same session. Galvanic current takes advantage of the clean, open pores to drive actives to a depth and with an effectiveness impossible on untreated skin. The result is visible from the first session.

After your deep-cleansing facial: the first 24–48 hours, the skin is especially sensitive and receptive. Avoid make-up for the first 12 hours, direct sun and irritant actives (retinol, acids). Hydrate well and use SPF. Your skin will thank you.